What Still Matters in Start-ups (Even in the AI Era)
AI has made it easier than ever to build a product.
So what actually matters now?
In this episode, Guy Yalif, co-founder of Intellimize (acquired by Webflow) and former marketing leader at Twitter and Yahoo, breaks down what really drives durable growth in today’s environment.
We cover:
- Why product is no longer a sustainable moat
- What actually is defensible: brand, distribution, data, and switching costs
- The “15 conversations” framework for validating ideas
- How founders fall into the trap of false validation
- Why listening to customers beats moving fast
This is a practical conversation about building, validating, and growing a start-up when the rules are changing, but the fundamentals still matter.
